Social media is a powerful marketing tool that you can use to grow your customer base and increase traffic for website. But which platform should you use to reach your goals? And how can you make sure your efforts are paying off?
To achieve the maximum impact you wish to see, it's important know which platform(s) will work best with the goals of yours or company.
Specifically tailored for creative freelancers or small to medium businesses, you need to find a way to reach more people in a cost-effective way.
Social media marketing is the answer!
There are so many platforms to choose from, it can be hard to know where to start. But don't worry, first, let's take a look at three of the most popular social media platforms and their uses.
Know the key components to each of these social media channel and its usage. This helps you to discover and focus on the most effective channels to engage, educate, entertain and nurture customers.
Facebook is great for building relationships with customers. You can create a fan page and post updates about your company, products and services. You can also run contests and promotions on Facebook, and answer customer questions, etc. You can share links to blog posts or product pages, and followers will be more likely to click through if the Facebook content is interesting or relevant. Hashtags can also help increase visibility for your posts.
Social media becomes part of daily life. The number of social media users are growing to-date, but the amount of time that users are spending on social media platforms is growing too. On the average, people spent about 145 minutes on social media every day. This is one hour longer than people who were spending on social media in the last 5 to 10 years.
Do you know that about 90% of users follow a business on Instagram, and 50% of users are more interested in brand after seeing ads for it on Instagram. This makes it one of the social platform you need to care about in 2022.
What Works Best On This Platform?
Instagram is rated one of the world’s most used social platforms. It’s ideal for engaging with customers and building relationships, so keep the social platform active. It's perfect for posting beautiful photography, stunning visuals, photography images for business, selfie-lifestyle videos that speaks directly to your audience. Design a relatable theme to your content will help you stand out on Instagram.
When it comes to social media platforms, there are few that can rival the user figures of Tik Tok. Launched in September 2017, Tik Tok is quickly becoming one of the most popular ways for people to communicate and share ideas with each other. Whether you're a team looking to market your product or a home-based business owner who wants to share short videos and funny clips with your fans, Tik Tok is the perfect platform for you!