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STRONGLY BACKED BY MINISTRY OF CULTURE, COMMUNITY & YOUTH (MCCY), ANDREA'S CREATIVE STUDIO, BUSINESS INDONESIA SINGAPORE ASSOCIATION, & PARTNERS LAUNCHED 4TH IGNITE. INTEGRATE. SHAPE 2024

  • Writer: Andrea's Creative Studio
    Andrea's Creative Studio
  • Sep 2, 2024
  • 2 min read

Updated: Mar 22

Singapore, 01 SEPTEMBER — The fourth edition of Ignite. Integrate. Shape 2024 (IIS2024), a week-long cultural and diversity event, took place from 26 July to 2 August at Claymore Connect, Orchard Road. 


Andrea's Creative Studio in a collaboration with BISA and Partners, the event celebrated Singapore's diverse communities through workshops, cultural performances, and storytelling that was opened to all nationalities residing in Singapore.


  • Creative Expression: Get crafty with family-friendly colouring activities or join an acapella workshop.

  • Wellness and Knowledge: Nurture your mind and body with TCM meridian gua sha therapy, gain insights into a talk on family health rediscovery for three generations or enhance your skincare routine at a beauty workshop by Gayatri Beauty Academy.

  • Cultural Delights: Savour the flavours of Indonesia while exploring its rich heritage.

  • Community Building: Strengthen social bonds through a collaborative colouring activity that reflects Singapore's unity.


The event's theme, "The Unsung Heroes Amongst Us," focused on inspiring community stories. We collected over 200 stories entry (in English, Chinese, Malay, or Hindi, under 10 minutes) related to friendship, food, art, culture, diversity, volunteer work, love, and unity. 


The top 10 stories were adapted into a video series along with 20 exceptional narratives that were featured at the exhibition booth at the mall's atrium at Claymore Connect.


Every participant who submitted an inspiring story received a $5 gift voucher and the grand prize winner could walk away with an engraved Apple AirPods (3rd Generation)!


The closing ceremony on 2 August featured a panel discussion with business leaders and partners from diverse ethnic and cultural backgrounds, including Mdm Tamara Singh, Ms Pauline Sng, Mr George Choo, Mr Ganesh Kumar, and Ms Joyce Tan, moderated by Ms Violet Yeo. 


The discussion centered on cultural integration and success. The ceremony also included an Indian dance performance by Sarva Fine Arts, snacks sponsored by Palapa Indonesian Fast Food, 50 spa vouchers from La Source (redeemable at Voco Orchard Hotel), and a lucky draw. 


IIS2024 was supported by the National Integration Council and the Ministry of Culture, Community, and Youth (MCCY). Andrea's Creative Studio served as the creative force behind IIS2024, managing social media and the editor for offline content for the campaign.



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For more information, call us at +65 8129 8477 from Monday to Friday (9.00am–5.30pm), Saturday (10.00am–2.00pm), Daily from 9.00am-9.00pm on WhatsApp LiveChat! via their website and closed on Sundays and Public Holidays.


ISSUED BY ANDREA’S CREATIVE STUDIO

Co. UEN No. 53423259X


About Andrea’s Creative Studio (ACS)


Established in 2020, Andrea’s Creative Studio is a content lab, advertising/digital marketing studio, and consultancy based in the Central Business District Singapore. The Studio is built on the vision in developing a comprehensive strategy in this ever-changing and dynamic digital marketing landscape and providing customers the best support that is digital-focused. We believe in good planning before embarking on any pre-projects and using five words as our guiding principle when at work: Think Digital-First. Do It Smart. The mission of the studio is to provide clients the best digital experience that are innovative and experiential while also being cost-effective.


Andrea’s Creative Studio specialises in Content (B2B and B2C) and covers three core services: Email Marketing, Web Design and Digital Marketing. 


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